Our Motto/Vision/Values


Hospitality is our Passion.


To build up the Group to a leading level in the region and internationally.

To deliver a memorable and yet unique hospitality experience of international standard that turns every guest into repeated business.


  • Practise efficient and prudent management in a professional manner without compromising quality, to ensure optimum returns for owners and investors.
  • Commit to provide superior service and exceptional guest experience at all times as our key priority.
  • Maintaining transparency, integrity, honesty and care in all our business dealings.
  • Foster teamwork and cooperation among team members who are committed to providing the resources and drive to get the job done, resulting in a seamless and successful effort from all involved towards achieving personal and corporate goals.
  • Seek and implement new innovative and creative ideas to face all challenges and meet the expectations of owners and investors.
  • Implement sustainable programmes by promoting and adopting responsible environmental practices.
  • Provide care for the community by engaging in corporate social responsibility activities.