The recent Malaysian Association of Tour and Travel Agents (MATTA) Fair exceeded its target of 100,000 visitors during its three-day fair. Its chief executive officer, Phua Tai Neng was confident the target can be achieved despite the current challenging economic environment globally. “We targeted RM200 million in sales turnover for this September edition which is similar to the last one in March,” he told a press conference at the Matta Fair headquarters.
The biannual fair was held from 2 to 4 September 2016 at Putra World Trade Centre (PWTC) and opened to the public from 10.00 am to 9.00 pm. About 382 organisations, travel agents, theme park and hospitality operators participated in this event with a total of 1,206 booths.
At last March’s edition at PWTC, THE Matta Fair secured around RM200 million in total sales with 113, 121 visitor turnout.