Tourism Malaysia’s First Consumer Event in Guangzhou Highlights Positive Outlook for VM2026

Two women strolling together along a busy street - Lexis Hotels & Resorts

Tourism Malaysia successfully launched its first post-pandemic consumer event in Guangzhou, promoting the Visit Malaysia 2026 (VM2026) campaign. Held at TeeMall from 7–9 March 2025, the event aimed to strengthen Malaysia’s appeal as a top travel destination for Chinese tourists.

Featuring vibrant cultural showcases and exclusive travel packages, the campaign highlights Malaysia’s rich heritage and natural beauty. With Chinese arrivals to Malaysia growing by 130.9% in 2024, the industry anticipates even stronger momentum ahead. The extension of visa-free travel until December 2026 and enhanced air connectivity, with 515 flights weekly, are set to drive further growth, fostering deeper cultural ties and contributing to Malaysia’s thriving tourism sector.